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Each PUR water filter is certified to reduce mercury and certain industrial pollutants, as well as reducing chlorine (taste and odor) and more.* The filter lasts up to 2 months and gives you 40 gallons (or 640 8oz cups) of cleaner, great-tasting water. PUR’s superior filter technology uses activated carbon and ion exchange media to reduce 2x more contaminants than Brita’s® leading pitcher filter.*/** The pitcher has a slim, space saving design that fits easily in the fridge, while the comfort-grip handle and easy-fill lid make it easy to use. * Filters twice as fast.*** * Certified to reduce 15 contaminants, 2x more than Brita's® leading pitcher filter.*/** * Reduces certain pesticides, industrial pollutants, heavy metals, chlorine (taste & odor) and more.* * 7 cup capacity (each cup equals 8oz. glass of water). * Each filter filters up to 40 gallons or 2 months. * Slim, space-saving design fits in fridge doors. * Stay-tight lid allows you to pour while water is still filtering and prevents spills. * Easy to use. * Easy to refill with a fill door opening in the lid. * Comfort-grip handle. * Stay-tight lid. * LockFit™ design for secure filter fit. * Pour spout cover prevents odors and particulates from getting into your water. * Dishwasher-Safe – Only PUR Pitchers and Dispensers are dishwasher safe so you can prevent grime build up. BPA-Free. * Includes 1 Pitcher & 1 Pitcher Filter. * All PUR pitcher filters fit in all PUR pitchers and dispensers. * Use only genuine PUR Filters, which are independently certified and tested. Be cautious of generic and private filters. They are not tested or certified to filter the same as PUR filters. PUR filters are the only filters certified to reduce contaminants when used with PUR systems.* Be sure it’s PUR. *PUR does not filter microbes. **Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP. ***Compared with PUR Lead Reducing pitcher filter PPF951KTM